Viceroy is a Spanish fashion brand that was founded in Switzerland in 1951, and currently specializes in watches and jewellery. The brand was acquired by Grupo Munreco, which also owns other watch brands such as Mark Maddox and Sandoz.
Fernando Alonso
As a brand that is proudly Spanish, Viceroy has an impressive portfolio including Madrid and Barcelona football clubs and as well as big name endorsements including Enrique Iglesias, Shakira, and Antonio Banderas. Fortunately for Formula One fans, Fernando Alonso has also promoted Viceroy timepieces, resulting in quite a large catalog of Fernando Alonso watches.
References
https://www.chronopolis.co.uk/blogs/news/viceroy-the-7-best-watches-from-exciting-spanish-fashion-brand
https://viceroy-es.translate.goog/pages/historia?_x_tr_sl=es&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=sc