Sector No Limits is an Italian watch brand that was founded in 1973 by Filippo Giardiello. It was previously owned by BVLGARI’s Opera Group starting in 2001, and has been owned by the Morellato Group since 2006. The brand is geared towards athletes.
Jorge Lorenzo
Three-time MotoGP champion Jorge Lorenzo was announced as an ambassador of Sector No Limits in 2013. Lorenzo’s early appearances for the brand include the humorous “big seducer” ad. A fan meet and greet event was also held on April 10 of that year at the Sector Store in Milan, Italy. A fairly extensive Jorge Lorenzo Collection was also developed to commemorate the partnership.
Sector No Limits announced the end of their relationship with Lorenzo in 2015, stating that the brand “does not identify with the events that have occurred in recent weeks in the context of the MotoGP world championship”. The statement was made in reference to Valentino Rossi‘s upheld grid penalty at the season finale, which stemmed from his earlier clash with Marc Marquez. The timing also coincided with the end of the existing three-year contract.
Franco Morbidelli
Sector No Limits announced a return to MotoGP in February 2021 with Franco Morbidelli as their global brand ambassador. Later in the same year, the ADV 2500 Franco Morbidelli Limited Edition (ref. R3271643003) was unveiled. The second hand is in the Italian-Brazilian rider’s signature green color, with his autograph featuring on the case back. The chronograph was also shipped with a “21 Morbidelli” bandana.
References
https://www.ansa.it/sito/notizie/sport/moto/2015/11/05/moto-sponsor-sector-molla-lorenzo_59bff518-7b33-4f9f-a60c-28cd3046c06d.html
https://www.amazon.co.uk/Sector-Jorge-Lorenzo-Watchen-Chronograph/dp/B00JOVD59E
https://motograndprix.motorionline.com/en/motogp-jorge-lorenzo-new-testimonial-sector-no-limits-video/
https://www.gqitalia.it/moda/trend/new/2014/09/25/jorge-lorenzo-milano-per-nuova-campagna-sector-limits
https://www.youtube.com/watch?v=a3yf8UUyZY8
https://www.youtube.com/watch?v=G5xjYrL-tNs
https://www.youtube.com/watch?v=f5fNMG5wQvg
https://www.motorsport.com/motogp/news/lorenzo-hits-out-at-former-sponsor-sector/664407/
https://ca.sports.yahoo.com/news/motorcycling-lorenzos-italian-sponsor-quits-rossi-furore-145257867–spt.html
https://morellatogroup.com/en/news/franco-morbidelli-sector-no-limitss-new-global-brand-ambassador
https://www.chronoline.gr/sector-no-limits-franky/
https://www.quotidianomotori.com/lifestyle/sector-adv-2500-franco-morbidelli/
https://kosmima1.gr/en/product/mens-watch-sector-adv2500-chronograph-special-motogp-r3271643003/
https://www.nss-sports.com/en/lifestyle/27507/morbidelli-sector-cronografo