Sector No Limits is an Italian watch brand that was founded in 1973 by Filippo Giardiello. It was previously owned by BVLGARI’s Opera Group starting in 2001, and has been owned by the Morellato Group since 2006. The brand is geared towards athletes, with two-wheeled Grand Prix getting the nod through their sponsorship of MotoGP champion Jorge Lorenzo.
Jorge Lorenzo
Intriguingly, Sector No Limits announced the end of their relationship with Lorenzo in 2015, stating that the brand “does not identify with the events that have occurred in recent weeks in the context of the MotoGP world championship”. While the statement was made in reference to the controversial clashes between Valentino Rossi and Marc Marquez, the timing also happened to coincide with the end of the existing three-year contract.
Franco Morbidelli
Lorenzo would not be the only MotoGP rider to work with Sector No Limits, as they announced a partnership with Franco Morbidelli in 2021 for their ADV2500 chronographs.
References
https://www.ansa.it/sito/notizie/sport/moto/2015/11/05/moto-sponsor-sector-molla-lorenzo_59bff518-7b33-4f9f-a60c-28cd3046c06d.html
https://www.amazon.co.uk/Sector-Jorge-Lorenzo-Watchen-Chronograph/dp/B00JOVD59E
https://www.motorsport.com/motogp/news/lorenzo-hits-out-at-former-sponsor-sector/664407/
https://www.chronoline.gr/sector-no-limits-franky/
https://kosmima1.gr/en/product/mens-watch-sector-adv2500-chronograph-special-motogp-r3271643003/