Movado was founded in 1881 by Achille Ditesheim in La Chaux-de-Fonds, Switzerland. The Ditesheims were a family of watchmakers who owned several companies in the area, and in 1892 Achille and his brothers combined their businesses to form L.A. & I. Ditesheim, Fabricants.
Shortly after the turn of the 20th century, the company was renamed Movado after the Esperanto word for “always in motion”. Movado briefly had some shared history with Zenith when Movado-Zenith-Mondia Holding Horloger SA was founded in 1969 in La Chaux-de-Fonds. Movado was purchased by North American Watch Corp in 1983 and is currently based in New Jersey.
Ferrari Timepieces
Just months after the Hublot and Ferrari partnership was announced in late 2011, Ferrari launched a line of Movado-made branded watches at Baselworld 2012 through a limited licensing agreement. The timepieces featured no Movado branding anywhere on the watch or packaging, were sold in Ferrari’s lifestyle boutique stores and dealerships, and did not exceed a price tag of €1,500.
References
https://www.movadogroup.com/history
https://www.watchesandcrystals.com/blogs/news/best-scuderia-ferrari-mens-watch
https://www.carscoops.com/2012/03/movado-to-design-and-produce-new/
https://www.ablogtowatch.com/scuderia-ferrari-formula-italia-watches/