Cyrus is based in Le Locle, Switzerland and was founded in 2010 by a Swiss entrepreneurial family with an extensive background of global luxury brands. The family has partnered with Swiss master watchmaker Jean-Francois Mojon, who founded Chronode in 2005 and has worked with companies like Czapek, HYT, MB&F, and Urban Jürgensen. Cyrus remains independently owned.
Partnership with Haas F1
A year without a watch sponsor after their Richard Mille deal ended in 2020, the Haas F1 team partnered with Cyrus for the 2022 Formula One season. While Cyrus did not produce any Haas F1 or Formula One edition watches, driver Mick Schumacher was seen wearing a Cyrus Klepcys Vertical Tourbillon. Their logo also appeared alongside a series of other sponsors on the sidepod of the Haas VF-22.
References
https://cyrus-watches.ch/story
https://www.esperluxe.com/peresper/2019/5/21/an-esperluxe-profile-jean-franois-mojon-of-cyrus-watches-and-chronode
https://www.thewatchpages.com/cyrus-geneve-announces-official-timekeeper-watch-partner-uralkali-haas-f1-team/
https://timeandtidewatches.com/a-look-at-the-watches-of-f1/
https://formularapida.net/f1-2022-list-of-partners-sponsors-for-each-of-the-10-teams/