Bell & Ross was founded in 1992 as a university project by Bruno Belamich and Carlos A. Rosillo. Early Bell & Ross watches were produced by Sinn, with the partnership ending in 2002 after Chanel became a minority shareholder. The company is currently based in Paris, and manufacturing done in La Chaux-de-Fonds, Switzerland. Bell & Ross mainly focus on aviation, marine, and vintage watches.
Renault F1 and Rebranding to Alpine
Bell & Ross entered the Grand Prix racing world as a partner of the Renault Sport Formula 1 Team in 2016 when the French brand rejoined Formula One as a works team. A number of Renault special edition pieces have been produced to celebrate the French partnership, which continued in 2021 when Renault rebranded to the Alpine F1 Team. The partnership concluded at the end of the 2023 season, with H. Moser & Cie taking its place as the French marque’s first ever global partner.
References
https://monochrome-watches.com/watches-formula-1-episode-5-french-connection-renault-f1-bell-ross/
https://monochrome-watches.com/bell-and-ross-br-rs17-trilogy-renault-sport-f1-baselworld-2017/
https://monochrome-watches.com/h-moser-cie-enters-an-unexpected-global-partnership-with-alpine-motorsports-including-alpine-f1-team-alpine-endurance-team-news/