Bianchet was founded in 2017 by the husband and wife team of Rodolfo Festa Bianchet and Emmanuelle Festa Bianchet. Based in Switzerland, the brand is known for being the first watchmaking company to base their watch movements on the Fibonacci sequence and golden ratio. The brand’s first prototype was showcased at Baselworld 2019, with their first release being the Tourbillon B 1.618 Openwork Carbon. In 2023, Bianchet won the prize for Best Start-Up Watch at the Temporis International Awards with the Flying Tourbillon Grande Date.
Formula E
Bianchet stepped into the motorsport world for the first time in 2024 as a partner of the Maserati MSG Racing Formula E team. The deal yielded two limited editions of the Bianchet x Maserati MSG Racing Flying Tourbillon Grande Date B 1.618, with a run of 21 pieces each.
On October 8, 2024, Bianchet also announced German-Austrian racing driver and Formula 2 podium finisher Maximilian Günther as a brand ambassador.
Esteban Ocon
Formula One driver Esteban Ocon was announced as a Bianchet brand ambassador on March 11, 2025. This was foreshadowed by the French driver wearing a Bianchet Flying Tourbillon Sport GMT at the F1 75 Live gala, which occurred on February 18 of the same year. Ocon raced for the MoneyGram Haas F1 Team in 2025, a team that has previously enjoyed partnerships with Richard Mille and Cyrus but did not have a watch sponsor for the 75th Formula One season.
Related Pages
References
https://www.nytimes.com/2021/10/22/fashion/watches-golden-ratio-bianchet-switzerland.html
https://www.gphg.org/en/watches/tourbillon-b-1-618-openwork-carbon
https://usa.watchpro.com/bianchet-flying-tourbillon-grande-date-wins-prestigious-swiss-watch-award/
https://luxurylaunches.com/watches/bianchet-x-maserati-experience-tourbillon.php
https://www.maseratimsgracing.com/news/maserati-msg-racing-joins-forces-with-bianchet
https://www.instagram.com/bianchet_watches/p/DA2yg2UNAOH/
https://www.bianchet.com/the-brand/partners-friends
https://thehourmarkers.com/articles/formula-1-star-bianchet-ambassador
https://thesportsrush.com/f1-news-bianchet-enters-in-f1s-timepiece-war-by-endorsing-their-72500-watch-on-esteban-ocon/