Felio Siby was founded in 2013 by Dominique Siby, who was born and raised in Gabon, Africa. Siby has been a lifelong Formula One fan before launching his luxury fashion and design company in Miami.
Force India and Felipe Nasr
In February of 2016, Siby met with Force India Formula One Team COO Otmar Szafnauer to establish Felio Siby as the team’s official lifestyle partner. In the same year, Brazilian former Formula One driver Felipe Nasr signed on as an ambassador of the brand which resulted in the Felipe Nasr Watch by Felio Siby. To celebrate the renewing of the partnership in 2017, Felio Siby launched another F1-inspired timepiece: the limited edition Sahara Force India Watch by Felio Siby that was worn by Esteban Ocon and Sergio Perez that season. Franco-Swiss driver Romain Grosjean has also served as a Felio Siby ambassador in 2015, but the deal did not involve watches.
References
https://www.forbes.com/sites/csylt/2017/08/15/formula-ones-most-vibrant-partner/?sh=114b629a479a
https://www.grandprix247.com/2017/02/24/felio-silby-and-force-india-partnership-announced/
https://us.motorsport.com/f1/news/felipe-nasr-signs-with-luxury-designer-felio-siby-848702/3004907/
https://www.atimelyperspective.com/luxury-goods-designer-felio-siby-enters-the-watch-world-with-tomas-berdych-felipe-nasr-sahara-force-india/
https://www.thepaddockmagazine.com/felio-siby-renews-force-india/
https://www.sportsbusinessjournal.com/Global/Issues/2016/11/02/Marketing-and-Sponsorship/Felipe-Nasr-Felio-Siby.aspx
https://www.prweb.com/releases/what_s_new_what_s_hot_the_ultimate_luxury_collection_felio_siby_of_miami/prweb12539732.htm