Jacques Lemans

Jacques Lemans GmbH was founded in 1975 by Alfred Riedl and is currently headquartered in Carinthia, Austria. Since its origins as a watch brand, the family-owned business has since expanded into jewelry as well and has a global presence across over 120 countries.

Agreement with Bernie Ecclestone

On January 20, 2006, then-Formula One boss Bernie Ecclestone signed an exclusive deal with Jacques Lemans to produce the F1 Collection which made its debut at Baselworld that same year. Priced between €190 to €390 while still retaining Formula One car-inspired materials, Jacques Lemans F1 watches were fairly accessible and also sparked new international markets for the brand. A special airline edition was also announced, available only on select airlines and duty free shops. Hublot became the Official Watchmaker of Formula One in 2010, but did not appear to interrupt the Austrian brand’s association with the series.

Walter Wolf

Jacques Lemans has also produced a limited edition Walter Wolf ana digi chronograph. Not much information can be found on it at the moment.

References

https://sk.sagepub.com/cases/jacques-lemans-the-development-of-a-global-watch-brand
https://www.jacques-lemans.net/pages/about-us
https://www.watchuseek.com/threads/jacques-lemans-walter-wolf-edition.781554/
https://moodiedavittreport.com/jacques-lemans-engineers-first-f1-watch-collection-180406/
https://www.europastar.com/news/1002577022-the-world-premia%C2%A8re-of-jacques-lemans-39-formula.html
https://www.europastar.com/magazine/highlights/1002763480-jacques-lemans-gets-the-f1-nod.html