Lotus was founded in 1980 in Switzerland by Spanish businessman Miguel Rodriguez. The company is currently owned by the Festina Group, a Spanish watch conglomerate based in Madrid.
Jorge Lorenzo: 250cc
The brand’s early forays into the Grand Prix racing world include sponsoring the Fortuna Aprilia 250cc team before taking over as the title sponsor of the Lotus Aprilia 250cc team. This also included several Jorge Lorenzo watches (reference 15423/5, 15422/2, 15423/2) made in honor of his 250cc title.
Marc Marquez: Moto2 to MotoGP
Lotus also had a long term partnership with Marc Marquez spanning from Moto2 to MotoGP, with the company logo featuring prominently on the Spanish rider’s helmet across multiple Grand Prix seasons and resulting in an extensive catalog of Marc Marquez edition watches.
References
https://watch-wiki.org/index.php?title=Lotus
https://twitter.com/LotusWatchesUK/status/627132752018677760
http://reloteca.com/lotus/lotus-edicion-especial-jorge-lorenzo-15423-2/gmx-niv1940-con2551.htm