Société des Montres Paul Picot SA was founded in 1976 by Italian entrepreneur Mario Boiocchi, and is currently based in Le Noirmont, Switzerland.
Ben Spies
Paul Picot signed then-reigning World Superbike champion Ben Spies starting at the Japanese Grand Prix in 2010, the Texan’s first season in the premier class. To commemorate the partnership, the Paul Picot C-Type Plongeur 48 Ben Spies Limited Edition was released with a production run of 111 pieces. His “11” logo features prominently on the dial, along with a brake rotor design framing the seconds subdial.
References
https://www.christianxenon.com/our-brands/watches/paul-picot.html
https://www.europastar.com/news/1004082513-superbike-world-champion-ben-spies-will-race.html
https://www.ablogtowatch.com/paul-picot-c-type-plongeur-48-ben-spies-limited-edition-watch/