Société des Montres Paul Picot SA was founded in 1976 by Italian entrepreneur Mario Boiocchi, and is currently based in Le Noirmont, Switzerland.
Ben Spies
Paul Picot signed then-reigning World Superbike champion Ben Spies starting at the Japanese Grand Prix in the 2010 MotoGP season, the Texan’s first in the premier class. To commemorate the partnership, the Paul Picot C-Type Plongeur 48 Ben Spies Limited Edition (111 pieces) was released. His “11” logo features prominently on the dial, along with a brake rotor design framing the seconds subdial.
References
https://www.christianxenon.com/our-brands/watches/paul-picot.html
https://www.europastar.com/news/1004082513-superbike-world-champion-ben-spies-will-race.html