REC Watches was founded in 2014 by Danish duo Jonathan Kamstrup and Christian Mygh. The company focus is on luxury watches that celebrate classic motorsports, with its name derived from the three basic principles on which they operate: “recover, recycle, and reclaim”. The brand’s first watches came from local scrapyards in the form of Mini …
Lorige was founded in 2018 by motorsport fans Clément Etienvre and Emeric Paraud. Inspired to create a trophy that could be worn everyday, the founders of Lorige developed and patented a method of repurposing carbon brake pads from racing cars into a material that can be made into a watch case. Former Formula One drive …
Universal Genève SA was founded in 1894 as Universal Watch by horology students Ulysse Perret and Numa-Emile Descombes, and is currently a subsidiary of Breitling. Originally based in Le Locle, Universal was relocated to Geneva in 1919 by Perret, where their headquarters resides to this day. World’s First Chronograph and Recent History Universal Genève …
Hublot is a Swiss luxury watchmaker founded in 1980 by Carlo Crocco. The company was named after the French word for “porthole”, which serves as a visual design reference across many of their models. Hublot is notable for being the first to pair a rubber strap with precious metals in their luxury sports watch. Today, …
TAG Heuer was originally founded in 1860 as Uhrenmanufaktur Heuer AG (Heuer Watchmaking Inc.) by Edouard Heuer in St-Imier, Switzerland. Building off a foundation of early innovations in dashboard instruments and chronographs, TAG Heuer is now synonymous with motorsports and enjoy a mainstream brand recognition matched by vanishingly few watch companies. In 1999 the Swiss …