Telda

 Armand Nicolet is a Swiss luxury watch manufacturer based in Tramelan, Switzerland. The company’s history stems back to 1875 when Armand Nicolet set up his first watchmaking shop. Nicolet had registered additional brands, with the Telda name mainly associated with chronographs. After the founder’s death in 1939, his sons continued the business under the …

Emerson Fittipaldi

Emerson Fittipaldi (born December 12, 1946) is a Brazilian former racing driver who won the 1972 and 1974 Formula One World Championship. F1 Career Fittipaldi made his Formula One race debut in 1970 at the British Grand as a third driver for Team Lotus and became the team’s lead driver that same season after the …

Robot

 Robot is a Czech motorsports-inspired watch brand produced by Bohematic, which was founded in 2018 by Josef Zajíček. The brand’s motorsports theme originated by a shared passion in old racing cars, and their Minor line of timepieces is named after the 1949 Aero Minor Sport. The name Robot was inspired by Czech writer Karel …

Timex

 Timex Group USA, Inc. was founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut. The company was renamed as Timex in 1941 by Thomas Olsen, after combining the brand names Time Magazine and Kleenex. After becoming insolvent in 1944, it was reformed into Timex Corporation. The company was then acquired by Timex …

Michael Schumacher

 Michael Schumacher (born January 3, 1969) is a seven-time Formula One World Champion who has raced for Jordan, Benetton, Ferrari, and Mercedes. He is the older brother of former F1 driver Ralf Schumacher, and father of former Haas F1 driver Mick Schumacher. F1 Career and First Retirement Schumacher made his Formula One debut in …

De Grisogono

 De Grisogono is a Swiss luxury jeweller that was founded in Geneva by Fawaz Gruosi in 1993. The name Grisogono stems from the Greek word meaning “begotten of gold”. De Grisogono is known for its use of black diamonds, and has also transitioned to watchmaking in 2000. Today, the company is owned by the …

Bulova

The J. Bulova Company was founded in 1875 by Joseph Bulova as a small jewelry shop in New York City. Bulova began making watches in 1912, and after reincorporating as Bulova Watch Company in 1923 had full lines of watches for both men and women by the following year. Bulova is perhaps best known for …

Braun

Braun GmbH was founded in 1921 by mechanical engineer Max Braun and in Frankfurt. Braun’s early focus was on radio components, which gradually evolved into completely radio sets. Braun eventually expanded into a variety of consumer household appliances, cameras, student learning kits, and watches. The company was owned by Gillette from 1984 until 2007, and …

Felio Siby

Felio Siby was founded in 2013 by Dominique Siby, who was born and raised in Gabon, Africa. Siby has been a lifelong Formula One fan before launching his luxury fashion and design company in Miami. Force India and Felipe Nasr In February of 2016, Siby met with Force India Formula One Team COO Otmar Szafnauer …

B.R.M Chronographes

B.R.M Chronographes was founded in 2003 by former racer Bernard Richards, and specializes in motorsport and golf watches. The following year, French watchmaker Jean-Paul Crabbe joined B.R.M (Bernard Richards Manufacture) Chronographes in what Richards declared to be “the greatest collaboration of my life”. Caterham F1 B.R.M Chronographes became the Official Watch Partner of the Caterham …