S.U.F Helsinki was founded in 2004 by Finnish watchmaker Stepan Sarpaneva, who is also the founder of Sarpeneva Watches. While S.U.F (Sarpaneva’s UhrenFabrik) timepieces are made in relatively small batches, part of the company’s purpose is to produce watches in higher quantities and at more affordable prices than the far more exclusive Sarpaneva Watches models. …
Sector No Limits is an Italian watch brand that was founded in 1973 by Filippo Giardiello. It was previously owned by BVLGARI’s Opera Group starting in 2001, and has been owned by the Morellato Group since 2006. The brand is geared towards athletes. Jorge Lorenzo Three-time MotoGP champion Jorge Lorenzo was announced as an ambassador …
Société des Montres Paul Picot SA was founded in 1976 by Italian entrepreneur Mario Boiocchi, and is currently based in Le Noirmont, Switzerland. Ben Spies Paul Picot signed then-reigning World Superbike champion Ben Spies starting at the Japanese Grand Prix in 2010, the Texan’s first season in the premier class. To commemorate the partnership, the …
Marea is a Spanish watch, smartwatch, and jewelry brand based in Barcelona. Despite their relatively minimal online presence, Marea watches have been featured in prominent watch exhibitions such as Baselworld. Pol Espargaró In November of 2014, Marea organized an event at Sutton Barcelona to announce the Pollycio 44 collection with brand ambassador and MotoGP rider …
Lotus was founded in 1980 in Switzerland by Spanish businessman Miguel Rodriguez. The company is currently owned by the Festina Group, a Spanish watch conglomerate based in Madrid. Jorge Lorenzo: 250cc The brand’s early forays into the Grand Prix racing world include sponsoring the Fortuna Aprilia 250cc team before taking over as the title sponsor …
Eberhard & Co. was founded in 1887 in La Chaux-de-Fonds, Neuchâtel, Switzerland by Georges Eberhard. Having gotten an early start by his father and backed by a family heritage of watchmaking dating back to the 10th century, Eberhard was just 22 years of age when he founded the company. Chrono 4 One noteworthy model was …
Manufacture Jaeger-LeCoultre SA was founded in 1833 by Antoine LeCoultre in Le Sentier, Switzerland. LeCoultre was known for inventing the Millionomètre in 1844, which at the time was the world’s most precise measuring instrument and in 1847 developed a keyless system for setting and rewinding watches. He was formally recognized for his achievements at the …
Jorg Gray was founded in 1998 by Logomark, Inc. in Tustin, California. Initially manufactured as corporate promotional items, the California-based company became a retail brand in 2009 and gained widespread exposure when Barack Obama was photographed wearing a custom Secret Service-branded JG6500. Ben Spies Several motorsport athletes have worked with Jorg Gray, including former …
TW Steel was founded in 2005 by Ton and Jordy Cobelens in the Netherlands. Despite being a relatively young watch brand, the father and son team have built an impressive motorsport collaboration portfolio that belies their relatively short history. This was no beginner’s luck though, as Ton’s involvement in the watch industry stretches back to …
CVSTOS is a Meyrin-based Swiss watch manufacturer founded by Sassoun Sirmakes and Antonio Terranova in 2005. The brand name “Custos” is Latin for “guardian”. If the names of the two founders don’t immediately ring a bell, their pedigree certainly will. Sirmakes is the son of Vartan Sirmakes, co-owner of the Franck Muller Watchland Group, and …